This concept stems mainly from a book: "Crossing the Chasm" by Geoffrey A. Moore, Collins Business, 2002. This book is also available to be downloaded into the Kindle Book or similar reading devices.
Andrew Yates
· 1 year ago
Is Helix Health in the same category as other genomics businesses? I thought that Helix Health was a more of a physician practice (consulting service) than product business. What I've stated applies most to product-centric businesses.
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-Steve
www.thegenesherpa.blogspot.com